Description:

System JO is a premier artisanal sexual health and wellness brand.  The company manufactures over 300 products, which are sold in over 5,000 retail locations globally. System JO is the #1 personal lubricant brand in the US Alternative Market.

Catalus Involvement:

100% Acquisition

Investment Thesis:  

Despite the company’s exceptional financial profile and performance, it was available at a discounted valuation due to the sensual nature of its products.